CELEBRATING TENNESSEE AND GARTH BROOKS

Garth Brooks was made in Tennessee. To help celebrate his career and his seventh diamond album, we wanted to give him, and Tennessee, the spotlight.

Community management was the thread that wove all channels together and helped elevate the Tennessee brand persona. The “Snap Your Way In” campaign was shortlisted at the 2017 Cannes Lion Awards in the category of social community building and management.