TALKING SPORTS THROUGH GIFS

As social media becomes an increasingly prominent part of how we communicate, so do GIFs. This is especially true when it comes to sports fans talking during big moments. For DICK’S Sporting Goods to best connect with fans and followers during moments like the Super Bowl and World Series, the brand had to enter the GIF world.

DICK’S Sporting Goods’ GIPHY account, at that time, had over 108.6 million organic GIF views.