AMPLIFYING THE AVALANCHE

Amplifying a successful team on the ice is the simple part. But how do you use it to exponentially grow a following for a team that’s existed for 30 years? Through content, we were able to add to the Avalanche fanbase and grow our engagement and follower totals.

The Avalanche social voice spoke solely to fans with highlights, player interviews, etc., but we needed to breakthrough to the non-Avs or non-hockey fans through our short-form funny and engaging content.

According to SBJ and Zoomph, the success of this was not just in terms of social metrics, but also value for our brand partners.

Each link is clickable to see the content that was produced and shared.